Top Compromises Buyers Will Make to Reach Homeownership for 2025
Housing affordability had been brought to its lowest level in more than a decade by the effects of the pandemic resulting in high mortgage rates and double-digit home price growth. With this reality in...
View ArticleGuiding the Homebuyer From Start to Finish
In their quest for a new home, mapping the homebuying journey allows for a consistent and optimized experience By Linnea Chapman To say we are living in the technology age is an understatement. With...
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Bridging the Gap Between Sales and Marketing Teams
Bringing the teams together allows for a better customer experience By Mollie Elkman Sales and marketing are the two most critical elements of homebuilders’ success. However, they often operate in a...
View ArticleA Record Share of Home Sellers Are Giving Concessions to Buyers
42% of home sales in the fourth quarter were accompanied by concessions, up from 31% a year earlier. According to Redfin, home sellers gave concessions to buyers in 41.9% of home sales in the fourth...
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Bridging the Gap Between Sales and Marketing Teams
Bringing the teams together allows for a better customer experience By Mollie Elkman Sales and marketing are the two most critical elements of homebuilders’ success. However, they often operate in a...
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The Future of Sales and Marketing in Homebuilding
Trends and tactics to enhance your homebuyers’ experience By Michelle Byrge The last year has required homebuilders to get creative and adjust to market changes in all aspects of the business, but it’s...
View ArticleA Record Share of Home Sellers Are Giving Concessions to Buyers
42% of home sales in the fourth quarter were accompanied by concessions, up from 31% a year earlier. According to Redfin, home sellers gave concessions to buyers in 41.9% of home sales in the fourth...
View Article‘Sell My House’ Hits Its Highest Point in U.S. Internet History
In July of 2022, the term “sell my house” was searched via the internet more than it ever has in the course of history. According to Financial Express, the analysis, by luxury real estate platform...
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Reinforce the Foundation
The power of crisis communications and establishing a foundation By Carol Ruiz The construction trade is often stigmatized for being traditional and slow to evolve. But those of us who have spent...
View ArticleThe Importance of Storytelling and Community Branding
TRIO community tells a consistent story By Holly Scott Looking for a new way to have your community stand out from the competition? Understanding your target market and how to engage them on all levels...
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Reasons to Prioritize Marketing (Even When Demand Is High)
The housing boom is the perfect time to perfect marketing strategies By Lisa Meylor The last two years have been remarkable for the homebuilding industry. Even amid tremendous challenges including the...
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The House That She Built Inspires a New Generation of Trades
The children’s book is inspired by the team of real women who came together from across the U.S. to build one-of-a-kind home The House That She Built. By Mollie Elkman Sometimes sales and marketing...
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Exceeding Expectations When Delay is Inevitable
Homebuyers’ satisfaction is guided as much by their expectations as one’s performance. By Eric Mitchell In October 2020, I decided my home was due for an update. Like many working from home for so...
View ArticleThe Proven Method to Improve Customer Service
Giving your customers the proper resources can generate more sales By Steven Fielding How is your customer service? For home building professionals, customer service often gets neglected in favor of...
View ArticleHumanzing Customer Service in 2021
Customer care and service is not a department — it’s a culture. By Kerry Mulcrone Is your customer service experience creating loyalty, referrals and great feedback on surveys for your building...
View ArticleThe B&D Interview: Leonard Miller, CEO of the New Home Company
Chief Executive explains how customer service has adapted to the pandemic and for the future. Builder & Developer: How has the New Home Company adapted its customer service offerings as a result of...
View ArticleThe Proof is in the Certification
A third-party green building certification helps guide building professionals and provide consumer confidence in the product. By Michelle Diller Buyers want efficient, comfortable and healthy homes....
View ArticleFinding Your Own Midas Touch with Home Shoppers
Builders can implement technology to help create a strong connection with buyers By Lisa Meylor Most people know the tale. In Greek mythology, King Midas could turn anything into gold with one simple...
View ArticleVirtual Selling: No Turning Back Now
Technology for selling is necessary for the future By Dennis O’Neil The COVID-19 pandemic, the resulting quarantines, no-work orders, and social distancing requirements continue to impact every...
View ArticleBuilding Better Buyer Experiences
A single evolution to your process can increase buyer convenience and improve documentation at the same time By ZOE MILLER In the year 1215, King John signed the Magna Carta. It’s eight centuries...
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