A Record Share of Home Sellers Are Giving Concessions to Buyers
42% of home sales in the fourth quarter were accompanied by concessions, up from 31% a year earlier. According to Redfin, home sellers gave concessions to buyers in 41.9% of home sales in the fourth...
View ArticleClik here to view.
Bridging the Gap Between Sales and Marketing Teams
Bringing the teams together allows for a better customer experience By Mollie Elkman Sales and marketing are the two most critical elements of homebuilders’ success. However, they often operate in a...
View ArticleGuiding the Homebuyer From Start to Finish
In their quest for a new home, mapping the homebuying journey allows for a consistent and optimized experience By Linnea Chapman To say we are living in the technology age is an understatement. With...
View ArticleTop Compromises Buyers Will Make to Reach Homeownership for 2025
Housing affordability had been brought to its lowest level in more than a decade by the effects of the pandemic resulting in high mortgage rates and double-digit home price growth. With this reality in...
View Article