2015 Reveals a Team Sells the Dream
How to increase certainty and sell as a team By MARY ELLIOTT People buy for one reason: They believe a product or solution will improve their lives. We have six human needs we look for purchases to...
View ArticleDon’t Leave Dead Leads in 2015
Buying is an arduous cycle, and too often buyers who aren’t immediately ready to buy are left behind for good. By ROBERT COWES I f you have a list of leads you haven’t contacted for a while, don’t...
View Article2015 Reveals a Team Sells the Dream
How to increase certainty and sell as a team By Mary Elliott People buy for one reason: They believe a product or solution will improve their lives. We have six human needs we look for purchases to...
View ArticleDon’t Leave Dead Leads in 2015
Buying is an arduous cycle, and too often buyers who aren’t immediately ready to buy are left behind for good. By Robert Cowes If you have a list of leads you haven’t contacted for a while, don’t...
View ArticleOf iPhones, Poor Predictions, and High Anxiety
Instead of concentrating on current technology in the housing industry, focus on the customers and their needs By Bob Mirman Some of the worst predictions emanate from those we assume should know...
View ArticleMotivation Isn’t Enough: How to Be Part of the Successful Eight Percent
It is that time of year—the time when you’ve made New Year’s resolutions, set your goals, and committed to making 2016 your best year yet. Maybe you are going to lose weight and get healthy, maybe be a...
View ArticlePhotography Reveals a Home’s Heart
If a picture is worth a thousand words, then the marriage of professional photography to real estate has the potential to explode with all kinds of possibilities. Perhaps renowned photographer...
View ArticleThe One Thing More Important to Sales Than Having the Right Answers
Asking the right questions will enable you to form a genuine connection with prospective clients By Phil McShan When my kids first started to talk, they bombarded me with two words: “Why, Daddy?” They...
View ArticleIncentives to Inspire Customer Loyalty
Techniques to help build your network through time-saving, tech-savvy solutions By Steve Damerow One of the best ways you can distinguish yourself from your competition in residential contracting is by...
View Article7 Lessons from Improv Comedy: How I Doubled My Sales
By: Mary Elliott Life throws curve balls. Depending on our response, we either get a home run or get taken out. Last year I tried an unconventional apWord did not find any entries for your table of...
View ArticleSmartTouch Interactive Adds Intuitive Features to the Latest Release of Its...
Top Ranked Austin-Based Real Estate Marketing Automation and CRM Solution Firm Streamlines Lead Management and Nurturing for Home Builders and Developers with Leading-Edge Marketing Tools Austin, TX –...
View ArticleSwing Out of Your Comfort Zone
Three steps to finding your two millimeters that will drive sales By Chad Sanschagrin My golf instructor, Joe Plecker, taught me one of the most profound sales lessons I ever learned. In the world of...
View ArticleNew Product, Same Old Channel
Avoid a communication gap between the manufacturer and end decision maker through a multi-step distribution method By Scott Kay and Sarah Helbig While the multistep distribution process that many...
View ArticleTransparency in Building Is a Good Path to Follow
You can trust clients with information—they just want to see where their money is going By Andy Stauffer You may have heard the now-legendary story of how in the late 1970s, a young Steve Jobs took a...
View ArticleChallenger Brand Marketing: A Strategy That Can Make All the Difference
If a Challenger Brand can’t get the right message in front of the right target audience in a way that is credible and believable, chances are their marketing efforts will fall short By John Gumas When...
View ArticleThree Key Questions to Increase Sales Fitness
The key to staying fit in selling is to follow a similar strategy of self-evaluation and tracking By Phil McShan There it was—that little black box lurking in the corner. I tried to avoid it, but I...
View ArticleThe One Thing More Important to Sales Than Having the Right Answers
Asking the right questions will enable you to form a genuine connection with prospective clients By Phil McShan When my kids first started to talk, they bombarded me with two words: “Why, Daddy?” They...
View ArticleIncentives to Inspire Customer Loyalty
Techniques to help build your network through time-saving, tech-savvy solutions By Steve Damerow One of the best ways you can distinguish yourself from your competition in residential contracting is by...
View Article7 Lessons from Improv Comedy: How I Doubled My Sales
By: Mary Elliott Life throws curve balls. Depending on our response, we either get a home run or get taken out. Last year I tried an unconventional apWord did not find any entries for your table of...
View ArticleSmartTouch Interactive Adds Intuitive Features to the Latest Release of Its...
Top Ranked Austin-Based Real Estate Marketing Automation and CRM Solution Firm Streamlines Lead Management and Nurturing for Home Builders and Developers with Leading-Edge Marketing Tools Austin, TX –...
View Article