Multifamily Trends by Generation
Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and technologies incorporated, the topic of millennials’...
View ArticleReal Estate for Retiring Baby Boomers
A recent survey of 55+ homebuyers by RCLCO analyzes this demographic By GREGG LOGAN AND TODD LARUE Baby Boomers are defined as those born between 1946 and 1964, which includes about 77 million...
View ArticleHow to Market Outdoor Living for Your Specific Audience
Marketing homes to specific buyer personas will help increase your sales By DANIELLE RUSSELL Marketing efforts for homebuilders seem to shift at light speed. You have heard all the “requirements” of a...
View ArticleSelling Homes to Millennials
Homebuilders are getting creative with amenities, finance, and location to help increase sales to millennial buyers Today’s largest generation at 79 million, millennials are now looking at...
View ArticleAttainable Housing: Challenges and Solutions
The “missing middle” offers tremendous opportunity for homebuilders By GREGG LOGAN AND TODD LARUE The homebuilding industry increasingly struggles with a complex challenge. The market opportunity in...
View ArticleThe State of New Residential Construction Nationwide
Taking a closer look at home supply, market demand, and opportunities for homebuilders By IGOR POPOV Building permit data is just about the closest thing we have to a crystal ball in housing economics....
View ArticleAppealing to the First-Time Buyer
Simplistic designs, high-quality finishes, and noteworthy amenities help to meet the wants and needs of the new millennial buyer By ANGELA HARRIS When we’re buying a home – whether it is our first or...
View ArticleDesigning for the Next Seismic Demographic Shift: Generation Z
Gen Z is about to disrupt our status quo; builders and developers must adapt to demand for sustainable, affordable design By MARY COOK If generations are shaped by their environments, then that makes...
View ArticleDeveloping for a New Generation
Alternative financing structures in mixed-use developments is an innovative way for builders to provide affordable residences By David Arditi South Florida is recognized for its luxurious penthouses on...
View ArticleDesigning for Winter Weather
Builders unveiling model homes in the winter can implement these design tips to bring warmth into any home By BARBARA SCHMIDT With the chilly weather upon us, we start to wrap up our outdoor...
View ArticleDominating Your Location Through Marketing
Carve out your market and build your brand with this underused marketing technique for homebuilders By Steven Fielding You’ve spent tons of money on paid advertising, invested in a beautiful website,...
View Article2020’s Top 5 Residential Real Estate Trends Were Born in the Roaring ‘20s
Consumer habits and generational trends will play a big role in the next decade of home design By MARY COOK Housing and consumerism go hang-in-hand. That’s why apartment buildings and larger yet more...
View ArticleWooing Homebuyers With Exterior Design
Market to future residents early by catching their eye with curb appeal By Darla Dillon First impressions influence how we perceive people long after that first coffee date. The same goes for...
View ArticleCustomization is the Key to Selling
Customization is what motivates buyers to choose a house—and make it their home By Tommy Beadel It was was Albert Einstein who said, “Everything should be made as simple as possible, but not simpler.”...
View ArticleCan Customer Service be Fully Automated?
Artificial intelligence just needs time to learn By BARBARA SCHMIDT Remember when you had to wait to call into any company’s customer service department during their working hours? “Hold please,” the...
View ArticleDigital Marketing to Enhance Customer Service
Grow your homebuilding business — and display your positive customer experience — with online reviews and testimonials By Danielle Russell We hear it on every single call we have with builders about...
View Article4 Customer Service Tips for Homebuilders
Being present and attentive to your buyers’ needs every step of the way is key By Morgan Knapp Customer service often seems like a lost art in today’s world, but the customer experience is more...
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The Homebuying Stress Test
Whether you are a homebuilder, lender, escrow firm, or design center, reducing homebuyers’ anxiety must be a primary objective By Bob Mirman “Better under-stated than over-stated. Let people be...
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Similarities Between Hospitals and New Home Builders
Quality customer service diminishes uncertainty and reduces anxiety By Bob Mirman Let’s be real: I have never found any medical facility to be a fun place to hang out. However, as my parents have aged,...
View ArticleSimilarities Between Hospitals and New Home Builders
Quality customer service diminishes uncertainty and reduces anxiety By Bob Mirman Let’s be real: I have never found any medical facility to be a fun place to hang out. However, as my parents have aged,...
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