Can Customer Service be Fully Automated?
Artificial intelligence just needs time to learn By BARBARA SCHMIDT Remember when you had to wait to call into any company’s customer service department during their working hours? “Hold please,” the...
View ArticleDigital Marketing to Enhance Customer Service
Grow your homebuilding business — and display your positive customer experience — with online reviews and testimonials By Danielle Russell We hear it on every single call we have with builders about...
View Article4 Customer Service Tips for Homebuilders
Being present and attentive to your buyers’ needs every step of the way is key By Morgan Knapp Customer service often seems like a lost art in today’s world, but the customer experience is more...
View ArticleDigital Marketing Strategies for COVID-19 and Beyond
A detail-oriented webinar is the inbound marketing tool that keeps on giving BY SPENCER POWELL The last few months have been challenging, confusing and difficult for many people. Anytime we face a...
View Article2019 Top-Selling Master-Planned Communities
RCLCO survey show where the market has been, and where it is going By TODD LARUE AND KARL PISCHKE Every year since 1994, RCLCO has conducted a national survey identifying the top-selling MPCs through...
View ArticleCatering to the Millennial Renter Demographic
From connectivity to wellness, these are some of the factors that draw in millennial renters to multifamily developments Millennial tenants are leading the way with demand for more unique,...
View ArticleDifferentiate by Demographic
How smaller builders are turning the tables on the nationals By PAUL HANSON As the housing market continues to see robust growth, national builders are expanding. According to the National Association...
View ArticleMultifamily Trends by Generation
Millennials, Boomers, and the intergenerational gap redefining multifamily By ED CADAVONA From apartment design and amenities, to unit size and technologies incorporated, the topic of millennials’...
View ArticleBuilding Better Buyer Experiences
A single evolution to your process can increase buyer convenience and improve documentation at the same time By ZOE MILLER In the year 1215, King John signed the Magna Carta. It’s eight centuries...
View ArticleVirtual Selling: No Turning Back Now
Technology for selling is necessary for the future By Dennis O’Neil The COVID-19 pandemic, the resulting quarantines, no-work orders, and social distancing requirements continue to impact every...
View ArticleFinding Your Own Midas Touch with Home Shoppers
Builders can implement technology to help create a strong connection with buyers By Lisa Meylor Most people know the tale. In Greek mythology, King Midas could turn anything into gold with one simple...
View ArticleThe Proof is in the Certification
A third-party green building certification helps guide building professionals and provide consumer confidence in the product. By Michelle Diller Buyers want efficient, comfortable and healthy homes....
View ArticleThe B&D Interview: Leonard Miller, CEO of the New Home Company
Chief Executive explains how customer service has adapted to the pandemic and for the future. Builder & Developer: How has the New Home Company adapted its customer service offerings as a result of...
View ArticleHumanzing Customer Service in 2021
Customer care and service is not a department — it’s a culture. By Kerry Mulcrone Is your customer service experience creating loyalty, referrals and great feedback on surveys for your building...
View ArticleThe Proven Method to Improve Customer Service
Giving your customers the proper resources can generate more sales By Steven Fielding How is your customer service? For home building professionals, customer service often gets neglected in favor of...
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Exceeding Expectations When Delay is Inevitable
Homebuyers’ satisfaction is guided as much by their expectations as one’s performance. By Eric Mitchell In October 2020, I decided my home was due for an update. Like many working from home for so...
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The House That She Built Inspires a New Generation of Trades
The children’s book is inspired by the team of real women who came together from across the U.S. to build one-of-a-kind home The House That She Built. By Mollie Elkman Sometimes sales and marketing...
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Reasons to Prioritize Marketing (Even When Demand Is High)
The housing boom is the perfect time to perfect marketing strategies By Lisa Meylor The last two years have been remarkable for the homebuilding industry. Even amid tremendous challenges including the...
View ArticleThe Importance of Storytelling and Community Branding
TRIO community tells a consistent story By Holly Scott Looking for a new way to have your community stand out from the competition? Understanding your target market and how to engage them on all levels...
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Reinforce the Foundation
The power of crisis communications and establishing a foundation By Carol Ruiz The construction trade is often stigmatized for being traditional and slow to evolve. But those of us who have spent...
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