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Channel: Sales & Marketing Archives - Builder and Developer Magazine
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‘Sell My House’ Hits Its Highest Point in U.S. Internet History

In July of 2022, the term “sell my house” was searched via the internet more than it ever has in the course of history. According to Financial Express, the analysis, by luxury real estate platform...

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A Record Share of Home Sellers Are Giving Concessions to Buyers

42% of home sales in the fourth quarter were accompanied by concessions, up from 31% a year earlier. According to Redfin, home sellers gave concessions to buyers in 41.9% of home sales in the fourth...

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The Future of Sales and Marketing in Homebuilding

Trends and tactics to enhance your homebuyers’ experience By Michelle Byrge The last year has required homebuilders to get creative and adjust to market changes in all aspects of the business, but it’s...

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Bridging the Gap Between Sales and Marketing Teams

Bringing the teams together allows for a better customer experience By Mollie Elkman Sales and marketing are the two most critical elements of homebuilders’ success. However, they often operate in a...

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A Record Share of Home Sellers Are Giving Concessions to Buyers

42% of home sales in the fourth quarter were accompanied by concessions, up from 31% a year earlier. According to Redfin, home sellers gave concessions to buyers in 41.9% of home sales in the fourth...

View Article


Image may be NSFW.
Clik here to view.

Bridging the Gap Between Sales and Marketing Teams

Bringing the teams together allows for a better customer experience By Mollie Elkman Sales and marketing are the two most critical elements of homebuilders’ success. However, they often operate in a...

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Guiding the Homebuyer From Start to Finish

In their quest for a new home, mapping the homebuying journey allows for a consistent and optimized experience By Linnea Chapman To say we are living in the technology age is an understatement. With...

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Top Compromises Buyers Will Make to Reach Homeownership for 2025

Housing affordability had been brought to its lowest level in more than a decade by the effects of the pandemic resulting in high mortgage rates and double-digit home price growth. With this reality in...

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